For a new business to become known, few strategies are as effective as throwing a big party that makes people have a good time and talk well about your brand. Giving people the right experience can be tricky, because the goal is not only for people to have fun, but also to generate positive comments and have the right people present, who identify with what your brand represents.
Here are some tips to make your launch party a success
Decide: Launch or pre-launch. Hosting a pre-launch party can be very effective if your intention is to create a more exclusive atmosphere. For a pre-launch party it is advisable to invite key influencers such as journalists, entrepreneurs or potential investors who form a VIP audience. For this you need to make the invitations well in advance. At a launch party it is advisable to invite the same influencers, and also a group of clients that make up your target.
The location is essential
The space in which you hold the party can say a lot about your company, so make sure it is a space with characteristics that align with the message you want to give: professionalism, fun, etc. Another important factor is that you choose a site that is convenient for all your guests, so that it is not difficult for them to get there. Also hire the Party Bus Toronto for a perfect party outside.
Have the party on weekdays
Although common sense indicates that every party should be held on the weekend, it is more advisable that your launch takes place on a Wednesday or Thursday so that your guests do not have to choose between their personal agenda and your party. In addition, the press has the opportunity to talk about your event the next day.
Take care of your invitations
You must do a real curatorial work on your guest list so that there are all those who should be. Make sure you invite enough people to fill up the venue, and make the appropriate confirmations. Influencers often receive thousands of invitations, so your invitation must be attractive enough for them to choose to attend your event. It is advisable to send the invitations about two weeks before the party.
Food and drink
For people to stay at your party there must be enough to eat and drink. The main reason people leave early is precisely because they are hungry or thirsty. The open bar should be a priority even over the DJ or the photo booth. Remember that in order for people to remember what happened the next day they should not drink on an empty stomach.
The normal thing is to organize the parties in the afternoon since the children will be at school in the morning. The idea of choosing the weekend in principle seems the best. But keep in mind that many children are going to be away for the weekend or their parents may have plans.
As for the place, there are many options. But we advise you to choose a nearby and easy-to-access park with enough free space for children to play, run and do the activities that we have planned. You can also choose to do it at home or if you have a good garden, take advantage of this possibility.